The Iles Formula system was developed by celebrity hairstylist Wendy Iles and a team of scientific experts with the purpose of developing INSTANT repair for ALL hair types. An easy 3-step system, Iles shampoo, conditioner and serum work together to deliver perfect results every time. Iles Shampoo delicately cleanses without stripping color or over-drying. The Conditioner is the jewel of the Iles hair care line, and transforms damaged hair into buttery, silky perfection. Iles Finishing Serum amplifies the smoothness of hair, protects from harmful UV rays, and delivers a non-greasy, silky finish. Tested globally across Europe, Middle East, Asia, India, North and South America, Iles Formula provided excellent results in instant repair for all hair types.